The best technology is the one that empowers people
Diurna was born from a belief: payroll professionals deserve tools that elevate them to strategic partners, not chain them to data entry. Artificial intelligence should not be a privilege of large corporations — it should be a right for every professional.
Why Diurna exists
Workforce administration is a complex ecosystem. At its core are payroll professionals: highly qualified experts who manage payroll, absences, and regulatory compliance for dozens, sometimes hundreds, of client companies.
Yet, they spend most of their day not doing advisory work. They spend it re-typing data from WhatsApp, emails, and phone calls into Excel spreadsheets. Correcting manual errors. Chasing clients for missing information. Their talent is buried under mountains of data entry.
Enterprise platforms exist, but they cost tens of thousands and are designed for large companies with dedicated IT departments. The average professional firm (3 staff members, 50 clients, tight margins) simply cannot afford them. And so the cycle continues: phone calls, emails, Excel. Every day, for every client.
Diurna was built to break this cycle. Not with yet another management software, but with a platform that uses AI to make every actor in the chain autonomous — and the professional finally free to do what they do best.
Our values
Four principles that guide every decision, from the first line of code to the last feature.
Democratize access
A firm with 3 staff members and 50 clients deserves the same technology as a multinational. Diurna brings automation and AI at a fraction of the cost of enterprise platforms, removing the economic barrier that has excluded small and mid-sized firms from innovation for too long.
Free the professional
Every hour spent re-typing data from WhatsApp is an hour taken away from advisory work, contract interpretation, and firm growth. Diurna handles the mechanical work so the professional can do what only a human can do: think, advise, decide.
Collaboration across the entire chain
Workforce administration is not a one-person problem. The consultant, the staff member, the client company, the employee: they all touch the same data. Diurna gives each actor the right tool — when everyone’s burden is reduced, the entire chain accelerates.
Responsible AI, human at the center
Diurna’s AI doesn’t decide for you: it proposes, validates, simplifies. Every action requires explicit confirmation. Every piece of data is protected by design. We believe technology should amplify professional judgment, never replace it.
Every link in the chain matters
Diurna is not a tool for just one person. It’s a platform that gives each actor exactly what they need.
The Consultant
Gets back to real consulting. Receives perfect, pre-validated data, ready for payroll processing. No more data entry — just advisory work.
The Staff Member
A unified dashboard for all assigned clients. Deadlines, tasks, anomalies: everything at a glance.
The Client Company
Reports attendance and absences via chat, like sending a message. Zero training, zero errors, zero phone calls to the firm.
The Employee
Opens the app, types “I’m on leave from the 10th to the 14th,” confirms. Done. In 30 seconds, from their phone.
Principles in practice
Values only matter when they translate into concrete decisions.
Radical transparency
Users always know when they’re interacting with AI. Every record requires explicit confirmation. No hidden automated actions. Compliant with the EU AI Act (Art. 50).
Privacy as architecture
We don’t have a “privacy policy” bolt-on: we have an architecture that makes unauthorized access impossible. Row Level Security, Privacy Wall, data minimization — these aren’t features, they’re the foundation.
Fair pricing
You pay for active employees at the end of the month. No setup costs. No annual lock-in. If you no longer need Diurna, you stop paying. It’s simple, as it should be.
Quality without compromise
40+ real-time validation rules for working time regulations. We don’t settle for data that “looks correct”: it must be correct. Every entry is verified before saving.
Open feedback
Diurna evolves with its users. Every feature is born from a real need of a real firm. We don’t build in isolation: we build together.
“We envision a world where workforce administration is no longer a bottleneck, but a competitive advantage. Where the payroll professional is recognized not as a data processor, but as the strategic partner they were trained to be.”
The Diurna Team